Brand Book
One disciplined mark, an enterprise-grade palette, and a clear set of rules — so the brand looks deliberate everywhere it appears.
Inside this book
Everything needed to apply the dantas.dev identity consistently across product, web, decks, and procurement-facing materials.
01 — Brand Concept
The mark is a stylized "D" for Dantas, built from three deliberate shapes. Together they say what dantas.dev delivers: layered, well-built software shipped on a stable foundation.
The bowl of the "D" is a single confident curve. It stands for engineering craft: complete, rounded, nothing left rough.
A second arc nests inside the first. It signals iteration and depth: shipping in layers, refining each release toward something better.
The vertical bar closes the "D" and grounds it. It represents the stable foundation behind every delivery: reliable, dependable, always upright.
Read together: craft, iterated on a solid foundation — the dantas.dev delivery promise, expressed in a single letter.
02 — The Logo
The official dantas.dev logo is the Enterprise Platinum mark: a neutral, executive-ready expression that works across product, documents, and procurement.
Default for headers, websites, and signatures on light backgrounds. The ".dev" always carries Signal Blue.
For dark UI, keynote backgrounds, and premium contexts. Maintains the same proportions and spacing.
03 — Construction
The mark is built on a square grid. Respecting its construction keeps it crisp at every scale.
The mark sits inside a square safe area (blue outline) with the rounded container as its baseline. The three shapes are aligned to the same vertical and horizontal centerlines — never reposition them individually.
Keep clear space equal to X on all sides, where X is the corner radius of the mark's container. Nothing — type, images, or other logos — enters this zone.
Mark only: 24 px / 8 mm. Horizontal lockup: 120 px / 28 mm wide. Below these sizes, the inner arc loses definition — step up a size or use the mark alone.
04 — Variations
One mark, expressed for every surface. Choose the variation that fits the background and medium — never invent a new one.
The default mark. Neutral slate palette for decks, reports, product, and procurement.
The blue expression for marketing, web heroes, and moments that need brand energy.
One ink with a knockout inner arc — for stamps, etching, faxable docs, and one-color print.
White mark on a solid brand color — for photography overlays and color-block layouts.
05 — Usage Rules
06 — Color
A restrained enterprise palette: a neutral slate identity carried by the official mark, one confident blue accent, and a small functional set.
Ratio guidance: lead with neutrals (≈70% of any layout), use Signal Blue as a deliberate accent (≈25%), and reserve functional colors for status only (≈5%). Maintain at least 4.5:1 contrast for text.
07 — Typography
Two typefaces carry the brand: Inter for everything human-facing, and JetBrains Mono as the technical voice — a nod to the ".dev".
Headlines, body, UI, and documents. A neutral, highly legible grotesque that reads as modern and enterprise-grade. Weights 400–800.
Code, tokens, version tags, and data. Used sparingly to signal the engineering substance behind the brand.
08 — Voice & Applications
Plain, precise language. We explain, we don't posture. Short sentences over jargon.
We make claims we can ship. Calm authority, never hype.
Comfortable with detail. Specifics, numbers, and real examples build trust.
Written for people, not committees. Direct, respectful, helpful.
Applications: website & product UI, pitch and sales decks, GitHub/OSS profiles, social avatars (use the mark on Canvas or Ink), email signatures (horizontal lockup), and procurement / report covers (Enterprise Platinum on Canvas).
